Here’s what is being done
about microplastic pollution

what are
retailers doing
to reduce microplastics?

Universal Thread Jeans

Target’s Universal Thread line of women’s clothes has a particular focus on sustainability, as the company is committed to using more sustainably-sourced and recycled fabrics. Since its launch in 2018, the equivalent of 18 million plastic bottles and 200,000 pounds of cotton have been recycled in the production of Universal Thread jeans, and these amounts continue to increase.

Universal Thread by Target


Patagonia has committed significant resources into microplastics research and has made microplastic reduction a priority. The company is looking at new fabric construction methods, supporting research into the sources and impacts of microplastics, investing in organizations that look to address microplastic pollution, and communicating with its customers and the general public about the issue.

Patagonia on Microfiber Pollution

what can you
do to reduce microplastics?


Cora Ball

The Cora Ball is a laundry ball that is designed with the same mechanisms as natural coral, which catch tiny particles from flowing water. The Cora Ball is thrown into the washer and swooshes around your clothes, picks up microfibers, and catches them in its stalks.

Filtrol 160

The Filtrol 160 is a reusable inline filter that attaches directly to your existing washing machine drain hose. It removes non-biodegradable synthetic fibers and other debris before they are released into wastewater systems and the environment.


The Guppyfriend Washing Bag reduces fiber shedding and protects your clothes while they are in the washer. It filters out the few fibers that do break, and it’s a daily reminder to change our buying habits and washing rituals.